Department

Position

Degree

Qualifications

Job Description (Brief)

Marketing and Communications Department

Social Media and Digital Marketing Officer

Bachelor’s degree in Marketing, Business, Communication, or a related field.

1.    Bachelor’s degree in Marketing, Business, Communication, or a related field.

2.   2–4 years of experience in digital marketing, with strong proficiency in all major social media platforms: Facebook Ads, Google AdWords, Snapchat Ads, Twitter Ads, Instagram, YouTube, and LinkedIn.

3.    Excellent command of the English language (reading, writing, and speaking).

4.   Experience in graphic design, video production/editing, and infographics is considered an advantage.

1.      Develop and implement a student-oriented social media strategy through research, platform analysis, benchmarking, and audience targeting.

2.      Create and manage engaging, high-quality content (text, images, infographics, videos) that enhances AUM’s visibility and brand awareness.

3.      Design and execute monthly content plans aligned with AUM’s values and prepare monthly performance reports.

4.      Manage daily and weekly social media updates, ensuring all university events, news, achievements, and announcements are reflected accurately.

5.      Engage with followers and respond to comments or inquiries in a professional manner.

6.      Identify and collaborate with social media influencers to expand AUM’s reach.

7. Prepare quarterly performance evaluations of AUM’s social media presence.
8. Plan and organize comprehensive social media campaigns across all platforms.
9. Strengthen internal and external communication efforts through digital channels.
10. Coordinate and connect AUM’s social media accounts with partner institutions.
11. Perform any other related tasks as assigned by the Director of Marketing and Communications.